LinkedIn is becoming an increasingly important tool to employers and professionals alike. It allows you to connect with people in your industry and grow your professional network.
Here are 5 tips to create an impressive LinkedIn profile that will help you get noticed by your colleagues and potential employers:
1. Share Relevant Content
LinkedIn is a great tool that helps you stay connected with your professional network, but just clicking the “connect” button isn’t enough. Sharing and commenting on content relevant to your position or industry helps engage your network and allows you to share your point of view on various topics.
TIP: You can follow hashtags on LinkedIn which can help you to stay on top of any news or trends in your industry. This way, you don’t have to search far to find shareable content.
2. Keep Work experience Current
When you are adding your previous work experience to your profile, it might make sense to include all of your past positions to show your various experiences. However, outlining work experience relevant to your career path exclusively allows your audience to easily view your experience and see your relevant skillset.
3. Personalize your Headline
LinkedIn defaults your headline to only include your job title at your current position. Personalizing your headline lets you communicate with your audience and summarize your specialties. The use of keywords relevant to your position also helps your profile to be discovered easier in searches. A good rule of thumb is to try and keep your headline to about 10 words.
4. Add a Professional Photo
Having a picture on your LinkedIn profile makes your profile up to 14 times more likely to be found, according to LinkedIn’s research. A neat-looking, professional headshot will help your profile look complete and professional. The recommended picture size for your profile picture is 400 x 400 pixels.
5. Create a Custom URL
When you make your LinkedIn profile, they assign a URL to your page that is typically a collection of numbers and letters. If you are putting your LinkedIn URL on your business card or sharing it with others, a customized URL can make it look neater and more professional. To take advantage of this feature, go under the Privacy section of Settings and click on the “Edit your Pubic Profile” option. Many people simply change the URL to their full name, if it is available.