6 Ways to Elevate Your LinkedIn Profile

LinkedIn profiles are a must-have for professionals in all industries. You’ve created a profile, and you keep your experience up to date [5 Tips to Create an Impressive LinkedIn Profile], but what else can you do to elevate your presence on the world’s largest professional network?

Try these 6 tips to bump your LinkedIn profile from LinkedIn Beginner to LinkedIn Pro:

  1. Add a background photo
  2. List your relevant skills
  3. Manage your accomplishments
  4. Use photo frames
  5. List your location
  6. Align with your industry

1. Add a background photo

The background photo of your LinkedIn profile is the image that appears at the top of the page, sometimes referred to as the banner image. Updating this photo is a quick way to elevate your profile and visually support who you are.

LinkedIn background photo

Ideas for your background photo on LinkedIn:

  • Company name or current role
    Typically used by professionals in sales roles and entrepreneurs to highlight their focus. 

  • Product or service
    Typically used by professionals in sales roles and entrepreneurs to highlight their focus. 

  • Hometown or current residence
    A landscape or city skyline photo is a great way to represent your geographical location. This can relate to your personal history of where you are from or relate to your current role. Both can assist in making connections with people in the same area.

  • Tools of your trade
    Stock photos displaying common tools or objects that relate to your profession are a descriptive way to showcase your expertise and skill set. 

    Free stock photo resources:
    Unsplash
    Pexels 
    Adobe Stock Free
    freestocks.org

  • Cause or mission
    Is there a cause or mission you are trying to impact through your work? Use a powerful image to represent this in your cover photo.

 

Learn how to change the background photo on your LinkedIn profile.

 

2. List your relevant skills

Maintain a relevant list of your skills on your LinkedIn profile to showcase your expertise and strengths to help you match with the right connections and opportunities.

LinkedIn also offers free skill assessments on industry knowledge and tool and technology. The assessments are 15 multiple choice questions and if you score in the top 30% you earn a skill badge to display on your profile. When adding skills to your profile, click “Take skill quiz” to launch a new window with assessment options. 

Learn how to add and remove skills on your LinkedIn profile.

List your relevant skills on your LinkedIn profile

3. Manage your accomplishments 

Showcase your industry and field expertise by adding your accomplishments on your LinkedIn profile. Encourage your connections and potential employers to find out more about your expertise and professional history.

Accomplishments include:

  • Courses
  • Honors & Awards
  • Languages
  • Organizations
  • Patents
  • Projects
  • Publications
  • Test Scores

Here is an example of Mindi Rosser’s LinkedIn profile (owner of Mindi Rosser Marketing) – she is the ultimate LinkedIn guru.  

Manage your accomplishments on your LinkedIn profile

Learn how to manage your accomplishments on your LinkedIn profile.

 

4. Use photo frames

This feature is for those seeking employment opportunities.

LinkedIn offers a frame that outlines your profile photo with #OpenToWork to show connections and employers that you are open and available to job opportunities. Only choose to use this feature if you are willing to let everyone know about your employment status and preference.

LinkedIn #Opentowork photo frame

Resource: LinkedIn
View video here

Learn how to change your profile photo frame on LinkedIn

 

5. List your location

Listing your location is a key detail to include on your LinkedIn profile. LinkedIn’s search feature uses your location as the main driver for searchability. This will allow you to show up in more searches for employment opportunities and connections in your area.

If you’re looking to relocate, set your location to your desired destination for employers and peers to find you.

List your location on your LinkedIn profile

6. Align with your industry 

List the industry your experience aligns with in the introduction section of your LinkedIn profile. The introduction section is first section users see at the top of your profile. The purpose of this section is to highlight the items you want people to know immediately and at a glance.

list-industry

Other fields listed in the introduction section:

  • Name
  • Profile photo
  • Background photo
  • Headline
  • Current position
  • Education
  • Location
  • Industry
  • Contact info

Learn how to change the industry information on your LinkedIn profile.

5 Tips to Create an Impressive LinkedIn Profile (infographic)

LinkedIn is becoming an increasingly important tool to employers and professionals alike. It allows you to connect with people in your industry and grow your professional network.

Here are 5 tips to create an impressive LinkedIn profile that will help you get noticed by your colleagues and potential employers:

1. Share Relevant Content

LinkedIn is a great tool that helps you stay connected with your professional network, but just clicking the “connect” button isn’t enough. Sharing and commenting on content relevant to your position or industry helps engage your network and allows you to share your point of view on various topics.

TIP: You can follow hashtags on LinkedIn which can help you to stay on top of any news or trends in your industry. This way, you don’t have to search far to find shareable content.

2. Keep Work experience Current

When you are adding your previous work experience to your profile, it might make sense to include all of your past positions to show your various experiences.  However, outlining work experience relevant to your career path exclusively allows your audience to easily view your experience and see your relevant skillset.

3. Personalize your Headline

LinkedIn defaults your headline to only include your job title at your current position. Personalizing your headline lets you communicate with your audience and summarize your specialties. The use of keywords relevant to your position also helps your profile to be discovered easier in searches. A good rule of thumb is to try and keep your headline to about 10 words.

4. Add a Professional Photo

Having a picture on your LinkedIn profile makes your profile up to 14 times more likely to be found, according to LinkedIn’s research. A neat-looking, professional headshot will help your profile look complete and professional. The recommended picture size for your profile picture is 400 x 400 pixels.

5. Create a Custom URL

When you make your LinkedIn profile, they assign a URL to your page that is typically a collection of numbers and letters. If you are putting your LinkedIn URL on your business card or sharing it with others, a customized URL can make it look neater and more professional. To take advantage of this feature, go under the Privacy section of Settings and click on the “Edit your Pubic Profile” option. Many people simply change the URL to their full name, if it is available.

References:

https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/17-steps-to-a-better-LinkedIn-profile-in-2017

https://www.linkedin.com/pulse/how-create-killer-linkedin-profile-get-you-noticed-bernard-marr/